Never too early to get on brand for Christmas. Hilarious Santa brand book by @quietroomtweets http://www.quietroom.co.uk/santa_brandbook

Santa brand book by Quietroom – 2013 refresh. Page 1. Santa is a concept, not an idea. Santa brand book by Quietroom – 2013 refresh. Page 2. Our brand promise – excellence, measurability, accountability, snow. Santa brand book by Quietroom – 2013 refresh. Page 3. Venn diagrams. Santa brand book by Quietroom – 2013 refresh. Page 4. Our brand journey – where our left-brain sleigh-ride began. Santa brand book by Quietroom – 2013 refresh. Page 5. Our brand house. A brand is a sack on a sleigh of belief. Santa brand book by Quietroom – 2013 refresh. Page 6. Why Santa? The brand’s name deconstructionalised. Santa brand book by Quietroom – 2013 refresh. Page 7. How to use the logo. There are three approved versions: white on red, red on white, and white on white. Santa brand book by Quietroom – 2013 refresh. Page 8. How to live the brand: Snap it, clap it, wrap it. Santa brand book by Quietroom – 2013 refresh. Page 9. Graph of our brand assets. Who else is occupying Santa’s space? Santa brand book by Quietroom – 2013 refresh. Page 10. This page has been left blank for your imagination. Santa brand book by Quietroom – 2013 refresh. Page 11. Our brand palette. Pantone reference chart and typeface – santa serif. Santa brand book by Quietroom – 2013 refresh. Page 12. Our brand language. Our strapline for all channels going forward is ‘Never Knowingly Undersnowed’. Santa brand book by Quietroom – 2013 refresh. Page 13. External communication channels. Real life example of off-brand communication, and how to correct it. Santa brand book by Quietroom – 2013 refresh. Page 14. Curve of credulity. A graph that places our brand against key competitors in the belief vortex. Santa brand book by Quietroom – 2013 refresh. Page 15. Back page. There is, quite literally, no more.
© Quietroom