We don’t like to get into protracted theoretical chats about grammar in our workshops. We’d much rather look at a piece of fantastic communication and let it do our talking for us. We used this extract from The Merchant Of Venice to convince a room full of senior civil servants that they should do away with flowery adjectives and pompous abstract nouns, and use strong verbs to drive their messages home instead. The animation highlights the verbs in Shylock’s famous speech. To borrow the current vernacular, it’s verbtastic. training
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In a perfect world, everyone who buys an investment product would know how different it is to a savings product and how they should use it. However, features like ‘instant access’ allow, and can even encourage, some confusion between the two. Halifax Building Society had discovered that customers were taking money out of their medium-long term investments before they’d become profitable for either Halifax or the customers themselves.
Malcolm McClaren once said that ‘stealing is a glorious occupation – particularly in the art world.’ That was the ethos behind Stand Up With Words, an event that we first ran for a 40-strong internal communications team at Lloyds Banking Group.