There are brands. There are super-brands. And then there’s this brand. You can imagine how cringingly gloatful we were when santaclaus global enterprises invited us to hew from our raw imagination their brand guidelines. Frankly, we wept. People liked it so much we ended up talking about it on national radio, and about 100,000 people saw it online. If you weren’t one of them, now’s your chance to see a bit of it on video. And you can read and download the whole thing here.
Archive for the ‘Brand language’ Category
Ask most people what Which? does and they’ll give you a similar answer: test toasters and washing machines. The brand’s bigger than that, but not enough people know it. Which? has ambitious plans to expand. That means broadening how people see the brand.
PruHealth helps people get the right medical treatment if they get ill. But they’re not just a health insurer. They also help people live healthier lives, so that they’re less likely to get ill in the first place. It’s the single most important thing about their brand – and they wanted it to come across more strongly.