Archive for the ‘Party Bag’ Category

Tasty copy

Monday, March 31st, 2014

I once got a promotional email from a well-known chain of pizza restaurants. It offered me ‘just three courses for £12.99’. I was distressed. Distraught. I told anyone who’d listen. Some people didn’t get it. Most of them didn’t care. (more…)

Maybe that’s why no-one plays bowls anymore

Monday, February 24th, 2014

In my local park, there is a sign that guards the bowling green.

It reads:

This is a bowling green for club members only. No other activities are to be undertaken on this facility. — Parks Bylaw 2004, number 14. (more…)

7 tips for dealing with complaints

Wednesday, January 15th, 2014

Here are 7 approaches to complaints that can really make a difference to the results you get. (more…)

Why your New Year’s resolution has already failed

Wednesday, January 15th, 2014

So, Christmas came. The goose got fat. Then you ate the goose, absorbed all that fat and made a resolution to burn it off. But does the very word – ‘resolution’ – make it hard to stay motivated? What other words could we use to keep us on track? (more…)

5 Golden Rules that made the *Santa* Brand Book a hit

Wednesday, January 15th, 2014

If you read, tweeted or shared our *Santa* Brand Book – thank you. By the time we got back from our holidays, it’d had 1.1 million views. We think that happened because, like lots of successful communication, it followed these 5 golden rules: (more…)

When your message is a formality, you’re inviting people to ignore it

Wednesday, January 15th, 2014

If you talk to everyone at once, you risk being heard by no-one. But if you talk with just one person in mind, more people will hear you than you’d think.


Refreshing the world’s biggest brand

Thursday, December 5th, 2013

To our immense surprise, Santabrand Global Enterprises have asked us to refresh their *Santa* brand book. Read it here, and weep.

Ten top tips for writing about pensions

Wednesday, November 27th, 2013

Recently, Vincent spoke about language at the Eversheds annual pensions conference.

To find out more, download his Ten top tips for making your writing clear, vivid and real.

How to break down the pensions language barrier (in 10 minutes or less)

Thursday, November 7th, 2013

Our Creative Director, Rhys, shows an audience of industry leaders at The National Association of Pension Funds how to ditch the language of process and get normal people involved in the conversation about their futures.

Tessa Ross: “Remind yourself of the simple idea. Everything else is the complication that gets you there.”

Monday, July 8th, 2013

The BAFTA-winning film controller behind many of Britain’s most successful films talks about taking risks, representing different voices, and the importance of not trying to please everyone.