I once got a promotional email from a well-known chain of pizza restaurants. It offered me ‘just three courses for £12.99’. I was distressed. Distraught. I told anyone who’d listen. Some people didn’t get it. Most of them didn’t care. (more…)
Archive for the ‘Party Bag’ Category
In my local park, there is a sign that guards the bowling green.
This is a bowling green for club members only. No other activities are to be undertaken on this facility. — Parks Bylaw 2004, number 14. (more…)
Here are 7 approaches to complaints that can really make a difference to the results you get. (more…)
So, Christmas came. The goose got fat. Then you ate the goose, absorbed all that fat and made a resolution to burn it off. But does the very word – ‘resolution’ – make it hard to stay motivated? What other words could we use to keep us on track? (more…)
If you talk to everyone at once, you risk being heard by no-one. But if you talk with just one person in mind, more people will hear you than you’d think.
To our immense surprise, Santabrand Global Enterprises have asked us to refresh their *Santa* brand book. Read it here, and weep.
Recently, Vincent spoke about language at the Eversheds annual pensions conference.
To find out more, download his Ten top tips for making your writing clear, vivid and real.
Our Creative Director, Rhys, shows an audience of industry leaders at The National Association of Pension Funds how to ditch the language of process and get normal people involved in the conversation about their futures.
Tessa Ross: “Remind yourself of the simple idea. Everything else is the complication that gets you there.”Monday, July 8th, 2013
The BAFTA-winning film controller behind many of Britain’s most successful films talks about taking risks, representing different voices, and the importance of not trying to please everyone.