Archive for the ‘Party Bag’ Category

How to bring insurance to life

Wednesday, July 16th, 2014

This is our favourite bit of insurance copy we’ve seen lately. No, we don’t get out much.

Sometimes you see products called things like Holistic External Drainage Cover Solutions. But to the customer, ‘burst pipe in the middle of the night insurance’ works a lot better.  The moment you see it, you’re propelled in to the story. It’s clear, vivid and real. And that’s what we like. Well done, firstdirect.

The silent treatment

Thursday, May 15th, 2014

Our very own writer Simon originally trained as an actor. He still does a bit of that sort of thing from time to time (when the money’s right). Now he’s gone and starred in a rather sweet silent-film-style ad. Here it is.

The tube strike: how to put people in the middle of your squabble

Tuesday, April 29th, 2014

A strike is always bad news: it means that communication has failed. As communications consultants, that makes us sad.

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Tasty copy

Monday, March 31st, 2014

I once got a promotional email from a well-known chain of pizza restaurants. It offered me ‘just three courses for £12.99’. I was distressed. Distraught. I told anyone who’d listen. Some people didn’t get it. Most of them didn’t care. (more…)

Maybe that’s why no-one plays bowls anymore

Monday, February 24th, 2014

In my local park, there is a sign that guards the bowling green.

It reads:

This is a bowling green for club members only. No other activities are to be undertaken on this facility. — Parks Bylaw 2004, number 14. (more…)

7 tips for dealing with complaints

Wednesday, January 15th, 2014

Here are 7 approaches to complaints that can really make a difference to the results you get. (more…)

Why your New Year’s resolution has already failed

Wednesday, January 15th, 2014

So, Christmas came. The goose got fat. Then you ate the goose, absorbed all that fat and made a resolution to burn it off. But does the very word – ‘resolution’ – make it hard to stay motivated? What other words could we use to keep us on track? (more…)

5 Golden Rules that made the *Santa* Brand Book a hit

Wednesday, January 15th, 2014

If you read, tweeted or shared our *Santa* Brand Book – thank you. By the time we got back from our holidays, it’d had 1.1 million views. We think that happened because, like lots of successful communication, it followed these 5 golden rules: (more…)

When your message is a formality, you’re inviting people to ignore it

Wednesday, January 15th, 2014

If you talk to everyone at once, you risk being heard by no-one. But if you talk with just one person in mind, more people will hear you than you’d think.

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Refreshing the world’s biggest brand

Thursday, December 5th, 2013

To our immense surprise, Santabrand Global Enterprises have asked us to refresh their *Santa* brand book. Read it here, and weep.