Archive for the ‘Case Studies’ Category

Our work with
HMRC

Friday, December 2nd, 2011

Imagine this. You’re 48 years old, you’re married with three kids and you run a medium sized manufacturing business. A few years ago, it was thriving. But recently you had to lay some people off to keep things afloat. Work is trickling in and cash flow is poor. You can just about afford to pay the wages this week. You should really be at home by now, but you’re still sat at your desk at the factory. In front of you is a brown envelope. This is all you need.
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Our work with
PruProtect

Friday, December 2nd, 2011

PruProtect is a business that never stands still. They’re always looking for new ground to break and new ways to address people’s needs. But even they surprised the market when they launched seven new products on one day in 2010 – something that most insurers would struggle to manage in a decade.
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Our work with
Halifax

Friday, December 2nd, 2011

In a perfect world, everyone who buys an investment product would know how different it is to a savings product and how they should use it. However, features like ‘instant access’ allow, and can even encourage, some confusion between the two. Halifax Building Society had discovered that customers were taking money out of their medium-long term investments before they’d become profitable for either Halifax or the customers themselves.
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Our work with
Lloyds

Friday, December 2nd, 2011

Malcolm McClaren once said that ‘stealing is a glorious occupation – particularly in the art world.’ That was the ethos behind Stand Up With Words, an event that we first ran for a 40-strong internal communications team at Lloyds Banking Group.
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Our work with
Which?

Thursday, December 1st, 2011

Ask most people what Which? does and they’ll give you a similar answer: test toasters and washing machines. The brand’s bigger than that, but not enough people know it. Which? has ambitious plans to expand. That means broadening how people see the brand.
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Our work with
PruHealth

Thursday, December 1st, 2011

PruHealth helps people get the right medical treatment if they get ill. But they’re not just a health insurer. They also help people live healthier lives, so that they’re less likely to get ill in the first place. It’s the single most important thing about their brand – and they wanted it to come across more strongly.
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