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Words That Change Minds
| Buy Welcome to the world of Language and Behavioural Profiling. This technique looks at speech patterns to see what motivates people, and uses the same patterns to connect with and even influence them. It’s rather complicated, and very rigidly structured – we wonder if motivation and language can really be reconciled and categorised so easily. That said, this guide includes loads of ideas that are great for anyone who needs to speak to large groups of people.
