Trust-based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
Dobelli argues that sitting next to your customer and helping them make the best decision for them is a more sustainable business model than trying to convince them they need what you have to sell. It seems obvious, but loads of companies only pretend to do it. We’ve helped our clients take this approach to retention and it’s led to phenomenal success. So it only seems fair that we plug his book!