How we helped a consumer champion build a brand as strong as its heritagemore >
If a child misbehaves, do you send him to the naughty step, or the thinking step? It’s the same step, of course. But what you choose to call it shapes how he feels about it. It shapes how he feels about you too, and about himself.
It’s the same with brands. Language defines you. It defines the relationships you build with people. We help brands use words to build better relationships. We help you find words that say who you are, make people feel close to you, and get the results you want. Here’s how.
Analysing how your brand uses words at the moment
We take a forensic look at your material, holding it up to your ambitions for the brand. Then we suggest some ways you could improve things. It’s a great place for us to start working together.
Finding the best way to express your biggest ideas
An idea’s no good unless you can share it with someone. We help you bring your brand’s ideas to life through words. The output might be messages that show people why they should choose you, or a story that describes the business you want to build.
Finding a way of talking that works for your brand
From the words you use to the order you put them in, every choice you make sends out a message about who you are. We help you explore those choices and model the best approach. To keep things practical, we develop our ideas in workshops with your people, then road test them on some live material.
Finding out how people feel about your brand and the way you talk
We help you discover how your customers, colleagues and stakeholders feel about you and how they feel about the way you use words. Later in the process, we often use their words verbatim: a spontaneous turn of phrase can be a lot more eloquent than a sentence we’ve spent hours crafting (or overthinking). research
Creating usable tools that help ideas stick
We create toolkits that help everyone from the boardroom to the postroom understand what your brand’s about and use it to shape the way they communicate.
How we helped a health insurer reposition itself as a health improvermore >
There are brands. There are super-brands. And then there’s this brand. You can imagine how cringingly gloatful we were when santaclaus global enterprises invited us to hew from our raw imagination their brand guidelines. Frankly, we wept. People liked it so much we ended up talking about it on national radio, and over 1 million people saw it online. You can read whole thing here.