Blog

Sometimes it’s what isn’t said that resonates most.

I’m nursing a cup of tea and pondering one of the great joys of summer holidays: the holiday book.

The whole ‘and’ thing is one of those writing rules that lots of people still stick to, even if they don’t quite know why.

Gowers took the civil service by storm in the fifties, with his handy pamphlets on why and how public servants should write plainly. Here are my top five favourites of his delightful observations.

I can’t tell you how to master Jedi mind tricks or how to manipulate people’s thoughts like Derren Brown. But what I can tell you is that when you’re trying to influence someone, its crucial to choose the right words and phrasing.