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Our thoughts on words and business

Simon 4:07 pm, Nov 14th 2012

One-man brand

Tiny companies can teach massive ones a lot about customer loyalty. With no budget, marketing department, ads, logos, brand identity or social media presence, the little guys can still get it spectacularly right where the big guys fall down. Picture the scene. Steve (not his real name) travels home on an overcrowded train. He approaches […]

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Cle 5:02 pm, Oct 29th 2012

Framing a story…

Our Andy’s Throwaway Lines project takes on a new dimension this week with the opening of a new exhibition at the Free Word Centre. For those of you who don’t already know, Andy collects handwritten notes that have been abandoned on London’s streets. Yes, like some kind of dysfunctional literary womble, Andy has – over […]

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Simon 1:35 pm, Sep 11th 2012

Inspirational slogans

Why is ‘inspire a generation’ such a good slogan? What’s in those three words that makes it work so well?

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Stephanie 2:26 pm, Aug 10th 2012

Weeding out corporate words

I was looking for a vibrant and cheerful bunch – it’s a shame this retailer didn’t sound like one.

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Jon 11:30 am, Jun 25th 2012

What would happen at home if we spoke how we do at work

So, darling, in terms of the Going on Holiday project, I think we’re broadly aligned around the key objectives going forward.

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