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So, darling, in terms of the Going on Holiday project, I think we’re broadly aligned around the key objectives going forward.

How should a local council refer to its customers? Citizens? Residents? Clients? Users of its services? It’s the kind of question we like here at Quietroom Towers.

Legend has it that the advertising guru Sir John Hegarty once requested a screensaver for his employees that read: “Words are a barrier to communication.” It’s a brilliant provocation – especially if, like me, you’re a lover of words. It’s also a thought that many businesses could learn from. Take a selection of organisations and [...]

Pre-ordering seems to be the latest thing. It’s all the rage. The term ‘pre-ordering’ seems to have become a useful way for online retailers to prompt us to buy something before it’s available. DVDs, downloads, pants – you can pre-order them all. But whether it’s likely to arrive tomorrow or in six months’ time, aren’t we just ‘ordering’?

Take a lesson from retailers. I can’t imagine going for my morning coffee and being told, “We have no objection to you buying this coffee…”