Simon's blog posts
Our thoughts on words and business
Who’s afraid of laser eye surgery?
If you were trying to sell something, you wouldn’t give it a name that put people off. Would you? “You want to do SURGERY on my EYE with a LASER?!”
Read more There are currently no comments relating to this entry... why not start the discussion?Just what you always wanted. A lovely set of brand values.
Those amazing people at Blankkplatz (formerly Umlaut and Gherkin) are offering everyone an amazing gift. Just go to their website and answer 7 questions.
Read more There is already 1 Comment relating to this entry... why not join the discussionOne-man brand
Tiny companies can teach massive ones a lot about customer loyalty. With no budget, marketing department, ads, logos, brand identity or social media presence, the little guys can still get it spectacularly right where the big guys fall down. Picture the scene. Steve (not his real name) travels home on an overcrowded train. He approaches [...]
Read more There are currently no comments relating to this entry... why not start the discussion?Inspirational slogans
Why is ‘inspire a generation’ such a good slogan? What’s in those three words that makes it work so well?
Read more There are currently no comments relating to this entry... why not start the discussion?Do not read this unless you really want to
It’s a bit odd, you might think, to go to the trouble of building a play area and then encourage people not to play in it.
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