Jane's blog posts

Take a lesson from retailers. I can’t imagine going for my morning coffee and being told, “We have no objection to you buying this coffee…”

A week ago we idly wondered if the televised leadership debates could make much difference to public opinion. Now we know they can.

“Britain’s Got Talent”

Finally it’s here. After 50 years, the live televised debate has rippled to us from across the pond. We might still be waiting, had it not been for such narrow margins between Labour and the Conservatives. Can debates influence our votes? In Australia, they reckon debates are responsible for a 1-2% swing. But they have compulsory voting, so our British swingometer might look quite different.

Chinese whispers. Long ago this whisper reached the world of personal branding: words don’t matter. Or at least words don’t matter as much as the way we say them… It’s not looking good for words.