Our thoughts on words and business
We’ve all used language strategically. This is what determines the success of moments like interviews, apologies, and proposals. I thought about this on the train home yesterday, after tuning in to an interesting conversation. It was between three business folk, who were discussing famous typos over Proust and McFlurries. Picture a tasteful, table-seat tableau. ‘My […]Read more There are already 20 Comments relating to this entry... why not join the discussion
I once got a promotional email from a well-known chain of pizza restaurants. It offered me ‘just three courses for £12.99’. I was distressed. Distraught. I told anyone who’d listen. Some people didn’t get it. Most of them didn’t care. When you’re a writer, you spend an awful lot of time lamenting the words around […]Read more There are currently no comments relating to this entry... why not start the discussion?
In my local park, there is a sign that guards the bowling green. It reads: This is a bowling green for club members only. No other activities are to be undertaken on this facility. — Parks Bylaw 2004, number 14. What you can’t see, just outside the photo, are a hundred boys and girls playing […]Read more There is already 1 Comment relating to this entry... why not join the discussion
If you talk to everyone at once, you risk being heard by no-one. But if you talk with just one person in mind, more people will hear you than you’d think. Every morning at 8:09am, as the train I take to work rolls into the station, a recorded message is played. You’ll notice that I’m […]Read more There are already 8 Comments relating to this entry... why not join the discussion
It’s tempting to want to tell the story of how your product came to life. But most people don’t really care — they just want a product that works. We often tell clients to focus on benefits rather than processes. Imagine that you run a pensions company and you want to encourage people to save […]Read more There are already 5 Comments relating to this entry... why not join the discussion