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Our thoughts on words and business

Simon 12:54 pm, Apr 22nd 2014

Pensions: has the Government given up on nudging?

With automatic enrolment, the Government improved the prospects of the many employees who do nothing about saving for retirement. But by ending compulsory annuities, they’ve now done the complete opposite for new retirees.

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Libby Brown 5:59 pm, Apr 16th 2014

Why you should use stories as strategies

We’ve all used language strategically. This is what determines the success of moments like interviews, apologies, and proposals. I thought about this on the train home yesterday, after tuning in to an interesting conversation. It was between three business folk, who were discussing famous typos over Proust and McFlurries. Picture a tasteful, table-seat tableau. ‘My […]

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Cle 4:25 pm, Mar 31st 2014

Tasty copy

I once got a promotional email from a well-known chain of pizza restaurants. It offered me ‘just three courses for £12.99’. I was distressed. Distraught. I told anyone who’d listen. Some people didn’t get it. Most of them didn’t care. When you’re a writer, you spend an awful lot of time lamenting the words around […]

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Russ Hope 12:59 pm, Feb 24th 2014

Maybe that’s why no-one plays bowls anymore

In my local park, there is a sign that guards the bowling green. It reads: This is a bowling green for club members only. No other activities are to be undertaken on this facility. — Parks Bylaw 2004, number 14. What you can’t see, just outside the photo, are a hundred boys and girls playing […]

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Russ Hope 9:20 am, Jan 15th 2014

When your message is a formality, you’re inviting people to ignore it

If you talk to everyone at once, you risk being heard by no-one. But if you talk with just one person in mind, more people will hear you than you’d think. Every morning at 8:09am, as the train I take to work rolls into the station, a recorded message is played. You’ll notice that I’m […]

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