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Our thoughts on words and business

Simon 8:56 am, Jul 10th 2014

Why being passive costs pounds

The reason Quietroom manages to be in business at all is because our clients know that better words mean a better bottom line. Once you know how to look, you can see opportunities everywhere for making better copy pay for itself. Even in charity shops.

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Vincent 3:50 pm, Jul 1st 2014

Why it’s not consumers that need financially educating

78% of people in the UK don’t understand percentages. The other 47% aren’t great at them either. But that’s not the reason people borrow from Wonga.

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Simon 12:50 pm, Jun 9th 2014

Start with why

In his book ‘Start With Why’, an expanded version of his TED talk hit, Simon Sinek sets out his theory that loyal customers buy the ‘why’ of a brand rather than the ‘what’. They love the brands they love because of what the brand stands for or believes in, rather than the things it sells. […]

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Russ Hope 5:03 pm, Apr 29th 2014

The tube strike: how to put people in the middle of your squabble

With automatic enrolment, the Government improved the prospects of the many employees who do nothing about saving for retirement. But by ending compulsory annuities, they’ve now done the complete opposite for new retirees.

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Simon 12:54 pm, Apr 22nd 2014

Pensions: has the Government given up on nudging?

With automatic enrolment, the Government improved the prospects of the many employees who do nothing about saving for retirement. But by ending compulsory annuities, they’ve now done the complete opposite for new retirees.

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