The Cat Sat on the Mat
Blogged by: markrichards 11:42 am, Sep 6th 2010Any marketing man will always tell you that your message must match the intended audience. And if you’re writing something, it’s easy to check. How do you find the Reading Ease score of something you’ve written? No problem. Ask Microsoft Word. From memory it’s in tools and options. And then press spell-check and it’ll tell you. So far, this blog scores 56 – exactly half way between The Times and The Sun.
Read more Filed under: Blog There are currently no comments relating to this entry... why not start the discussion?If our sights were any lower we’d be aiming at our own bottoms
Blogged by: Vincent 12:03 pm, Aug 12th 2010Hurrah for the NSPCC. They say they want to, ‘end cruelty to children in the UK’. They don’t say, ‘we’d like to reduce child cruelty by, ooh, I don’t know, 25% would be nice’. Now, I’m sure if we spoke to someone high up in the organisation, they’d probably acknowledge that their vision is a [...]
Read more Filed under: Blog | Coaching leaders | Copywriting | Developing brand language There are currently no comments relating to this entry... why not start the discussion?The Longest Holiday
Blogged by: Jochem 6:00 pm, Jul 12th 2010People worry about pensions. But what about the bit that comes afterwards?
Read more Filed under: Blog There are currently no comments relating to this entry... why not start the discussion?Don’t make an impact
Blogged by: Simon 4:40 pm, Jun 21st 2010I have a new bugbear. And it’s really impacting me.
Read more Filed under: Blog There are already 2 Comments relating to this entry... why not join the discussionAn Open Letter to Michael Gove
Blogged by: markrichards 2:16 pm, Jun 16th 2010Hell’s teeth, Minister – if we think school needs to teach my son how to put on a condom and how to turn the tap off every time I start brushing my teeth, is it not at least equally important that it sends him out into the world knowing how a mortgage works?
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The success of the Bean Stock campaign led Starbucks UK to ask us to write their submission for the Financial Times' Best Place to Work Awards. Our comprehensive expression of their culture helped them make it into the top ten.