How we helped a consumer champion build a brand as strong as its heritage
more >Our Andy’s Throwaway Lines project takes on a new dimension this week with the opening of a new exhibition at the Free Word Centre.
For those of you who don’t already know, Andy collects handwritten notes that have been abandoned on London’s streets. Yes, like some kind of dysfunctional literary womble, Andy has – over the years - hoarded dozens of orphan scraps of paper in all shapes and sizes; from dockets and Post-its to excuse notes and doodles (once, he even stumbled across the spooky, scrawled outline of a hand).
And, just like a womble, Andy has indeed made good use of the things that he finds. Last year, he got in touch with twenty-six writers from the writers’ collective 26, and asked each of them to write a story inspired by one of the scraps. These stories became Throwaway Lines.
Now the project is going all three-dimensional. Andy asked fifteen designers to create frames for each scrap, drawing their inspiration from both the physical object and the resulting story. The designers are a talented bunch. Some are independent, others showcase their talents at top London agencies, from The Partners, SomeOne and Magpie, to Smith & Milton, The Allotment and Alphabetical.
And, just when you thought the whole thing couldn’t get any better, we’re really happy to say that Quietroom are supporting the exhibition. And that five of the twenty-six stories were written by Quietroom’s finest - Steph, Rhys, Jane, Kate and Andy himself.
The exhibition runs from October 29th until 26th November 2012 at the Free Word Centre, in London’s Clerkenwell. It’s open from 9am to 9pm, Monday to Friday. You don’t need to be a member to get in and it’s absolutely free.
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